October 2021

Hydrogen Wave & 2021 IAA MOBILITY

Hydrogen Wave & 2021 IAA MOBILITY

HMG Presents ‘Hydrogen Vision 2040

To Popularize Hydrogen by 2040

For “Everyone, Everything and Everywhere” 

The Hydrogen Wave global online forum was held on the 7th, presenting HMG’s new vision and ‘wave’ of hydrogen-based products and technologies toward a hydrogen society.




HMG shared its plans to proactively respond to climate change through hydrogen solutions, starting with the commercial vehicle sector, which emits larger amounts of CO2 and requires longer drive ranges.







 HMG plans to launch all-new FCEV and BEV CVs for the global market. By 2028, Hyundai Motor is determined to become the 1st global automaker to apply its fuel cell system to all CV models.



Through the development of hydrogen CVs, HMG will promote the complete transition of Korea’s public transportation and logistics systems to hydrogen-based solutions - setting and become a global benchmark of the whole industry.

As for the reasons behind Hyundai's aggressive implementation for hydrogen, Chairman Euisun Chung quotes "Both battery and fuel-cell technologies are essential to make the transition to zero emission mobility. Fighting against climate change and shifting towards renewable energy won't be achieved without hydrogen."


New fuel cell systems presented at  


Hydrogen Wave-Online Global Media Q&A Session

In the global media session, top leaderships from HMG including Chairman Euisun Chung had time to share various stories about HMG's future vision towards a hydrogen-society.


HydroVILLE exhibition 

Followed by online global forum & Media conference, overall vision of HMG’s has been envisioned at the ‘Hydrogen Village’ (HydroVILLE) exhibition in Goyang, Korea (the exhibition took place from Sep 8-11, 2021).





(From Left to Right) IONIQ 6 Concept ‘Prophecy’ and Silhouette of IONIQ SUV Scheduled for Unveiling in the Second Half  


Along with the vision announcement of through “Hydrogen Wave”, Hyundai Motor commits to reduce its carbon emission 75 % below the 2019 level by 2040 at 2021 IAA.


By 2045, Hyundai will achieve carbon neutrality in its products and global operations. Hyundai Motor’s strategy towards carbon neutrality consists of 3 pillars :


1. Clean Mobility

2. Next-generation Platforms

3. Green Energy 


Clean Mobility  

Since the EV concept vehicle in 1991, Hyundai Motor has made continuous progress with clean mobility. In 2020, IONIQ brand for dedicated BEV was launched and Electric-Global Modular Platform for BEVs. Hyundai Motor also continues its investment in hydrogen fuel cell technology, having launched ix35 in 2013 and planning to launch the next model of NEXO in 2023.    



Next-generation Platforms 

Hyundai Motor made leading investments in the field of next-generation transportation platforms. The platforms can be divided into:


IONIQ 5-based Robotaxi

Robotaxi, unveiled at IAA Mobility 2021 is a model collaborated with Motional and is a SAE Level 4 autonomous driving vehicle based on IONIQ 5. The driverless IONIQ 5-based robotaxi is expected to transport passengers from 2023.


Urban Air Mobility(UAM)

At CES 2020, Hyundai introduced UAM concept model focused on four principles: safe, quiet, affordable, and passenger-centered solutions. In 2030s, the company plans to launch regional air mobility connecting adjacent cities. 


Green Energy 

Hyundai Motor plans to provide cleaner and greener energy solutions for all. Hyundai’s strategies include:

Green Hydrogen


Green hydrogen obtained from electrolysis of water generated by low-carbon power sources is expected to significantly reduce carbon emissions. 

Carbon Reduction at Sites


The company continues its energy reduction activities and builds eco-friendly plants. By 2040, the company aims to meet 90% of its electricity needs with renewable energy and 100% by 2045.


Vehicle-to-grid (V2G)

V2G is the latest technology that allows energy to be pushed back to the power grid from the battery of an EV. It enables efficient energy demand management especially during peak hours, thus lessoning dependence on fossil fuels. 

Second Life Battery Energy Storage System (SLBESS) 


Hyundai Motor is also looking to recover and transform end-of-life batteries into a new business of energy storage system. Hyundai is currently working with various local energy partners to run pilot projects to commercially reuse second-life EV batteries.