operated an open beta service including ‘Future Mobility City’ and ‘Festival
Square’ to collect specific user feedback and improvement ideas.
had 132,687 cumulative visitors (3,796 daily average) without in-app
advertising, and in particular, the average stay time in the metaverse is 7.67
minutes, showing high customer engagement.
Hyundai achieved an excellent figure compared to major branded content in
Roblox with 82.6% Upvotes Ratio, which is a key indicator for users to evaluate
Through the five virtual zones,
participants can enjoy:
Hyundai Motor Company will continue
to upgrade customer experience elements through Open Innovation in
collaboration with internal and external entities including end users (gamers,
game influencers, platform experts, etc.) to fully implement the Metaverse
Festival Square Part 2 (Customer
can customize avatars, cars, and even their garages as well as engage in
virtual social life.
Future Mobility City Part 2 (Customer
ㆍVarious games can be played as part of CX
Five Themed Parks: Eco-forest
ㆍEco-forest (powered by IONIQ): A
recreational sphere offering minimalistic and slow lifestyles enabled by
coexistence of eco-friendly mobility technologies and fairy-tale fantasies.
Coming soon: Racing Park & Smart Tech
Two more theme parks will be added
on Hyundai Mobility Adventure including:
Park (powered by N): A
racing theme park where players can experience the latest advanced racing
technologies and motorsports available via Hyundai Motor’s high-performance N
Tech Campus: A
future technology research center where users can replicate the experiences of
engineers and designers in a sophisticated setting.