MAY 2022

Hyundai Motor’s All-Electric IONIQ 5, All-New TUCSON in ‘Spider-Man™ : No Way Home’

Hyundai Motor’s All-Electric IONIQ 5, All-New TUCSON Hit Big Screen in ‘Spider-Man™: No Way Home’ 

Hyundai Motor’s IONIQ 5, TUCSON will show up in the major scenes and present impressive moments in the upcoming movie, ‘Spider-Man™: No Way Home’to be screened worldwide. 

Hyundai Motor has signed a strategic partnership with the world’s leading entertainment media group ‘Sony Pictures Entertainment’ since last year and has been promoting collaborations in various fields. The partnership offers the audiences an opportunity to grasp Hyundai Motor’s human-centered mobility vision via innovative vehicles and technologies.

Spider-Man™: No Way Home’, the first project made from the partnership between two companies, is the third movie of the ‘Spider-Man’ series starring Tom Holland as the main actor. Spider-Man’ series is one of the world’s most popular movies, which recorded over 355.5 million views in its latest trailer. This is a record of most views among the all-time movie trailers.

In Spider-Man™: No Way Home’, Hyundai Motor’s IONIQ 5 and TUCSON will be screened in the major vehicle action scenes. IONIQ 5 and TUCSON will maximize the dramatic tension in the movie and captivate the audience’s attention.

In addition to the product-placement scheme, Hyundai Motor will pursue diverse marketing activities by using its intellectual property rights associated with Spider-Man: No Way Home. Among them is the long-form commercial, Only Way Home, which is directed by Jon Watts, the director of all three of the most recent Spider-Man films, and features Tom Holland as Spider-Man and his best friend Ned Leeds played by Jacob Batalon.


In this TV spot, Spider-Man is bent on clearing his name and comes out of hiding, hitching a 300-mile ride to New York with Ned in the all-electric IONIQ 5. The two characters cruise their way through an open country inside the sunlight-reflecting, futuristic-looking IONIQ 5, exchanging banter along the way. A 30-second broadcast version will air as part of high-visibility television programs in the US, Europe, China, Russia and other global markets through January 2022.


In addition, a virtual campaign of ‘Spider-Man provided a unique customer experience through the recently launched ‘Hyundai Mobility Adventure’ in the Metaverse platform of Roblox.

Following Spider-Man: No Way Home, the company will organize diverse marketing initiatives related to the upcoming films Uncharted, due to premiere in February 2022, and the sequel to the critically acclaimed, Academy Award-winning animated film, Spider-Man: Into the Spider-Verse, due to premiere in October 2022.

Come see IONIQ 5 and TUCSON in Spider-Man™: No Way Home’ in theaters this December!